Fatima Syed, HD of Marketing, Pizza Hut gives us the low down on this promotion.

QSR Media:What is the thinking behind the $10 Box?Fatima:“The $10 Box launched in the US last year and was a great success. The product is a quick and delicious meal for two people, at a small price, for only $10 pick-up – which offers variety and value to consumers.”QSR Media:How will the $10 Box change perceptions in the marketplace about Pizza Hut?Fatima:“Consumers look to Pizza Hut for affordable meal solutions and this limited offer reinforces our commitment to offering great value.”QSR Media:Entree, main and desert all in 1 box, what kind of competitive edge does this give Pizza Hut?Fatima:“As Australians tighten their purse strings following Christmas, Pizza Hut delivers a three-course meal at a very competitive price – delivering value for money to consumers.”QSR Media:What kind of promotional actives will occur around the launch?Fatima:“The $10 Box campaign will be supported across multiple media channels including TV, digital, radio, direct mail and Facebook.”