Mcdonald's Shares Poor Global Sales Performance For July
September
11
2014
Mcdonald's Shares Poor Global Sales Performance For July

The chain has announced earlier this week that global comparable sales decreased 2.5% in July.

Specifically, McDonald's United States was down 3.2% and Asia/Pacific, Middle East and Africa (APMEA) was down 7.3%. Europe, however, had a sales increase of 0.5%.

According to the brand, "in July, APMEA's comparable sales decreased 7.3% reflecting the impact of food quality and safety issues at a supplier to McDonald's and other food companies in China."

This resulted to a negative impact in China, Japan and certain other markets.

"McDonald's global growth priorities - providing our customers with their favorite food and drinks, creating memorable experiences, offering unparalleled convenience and becoming an even more trusted brand - are the foundation of our customer-centric approach to building our business for the long term," said McDonald's President and Chief Executive Officer Don Thompson.

"Although July's results were not in-line with McDonald's expectations, we intend to strengthen our performance by addressing the current business headwinds with the discipline and conviction that inspire our customers' trust and loyalty."