This is the brand’s 23rd store in Australia.

Cinnabonis returning to Victoria, with a new store opening at Watergardens Shopping Centre on 10 May.

Veronica Cheung, managing director of Always Hungry Club now holds the rights to Cinnabon in Victoria.

The Watergardens location is the 23rd Cinnabon bakery in Australia and the first of three planned for Victoria in 2025 as part of the company’s renewed focus on expanding its presence across the state. The store will feature a new design from Elvin Tan Design.

To celebrate the opening, the first 50 customers will receive limited-edition goodie bags with merchandise like a reversible scarf, takeaway cup, fridge magnets, and a branded bag.

Cinnabon rolls will be freshly baked daily with Makara cinnamon and topped with cream cheese frosting. Customers can enjoy Classic, Caramel PecanBon®, and ChocoBon™ flavours, along with hot and iced coffees and blended Chillattas®. CinnaPacks™ will also be available for take-home, and home delivery will start a few months after opening.

Cinnabon has nearly 2,000 stores worldwide.