The brand is also releasing summer-themed merchandise with the new drinks.

CHAGEE launched its Iced Lemon Fruit tea series in the Philippines, marking the first summer-themed drink launch of the brand in the country.

The series comes in three flavours: the Jasmine Lemon Tea, Da Hong Pao Lemon Tea, and Glutinous Lemon Tea.

From 5 to 8 March, CHAGEE app users can receive a discount voucher for any large Lemon Tea drink. From 9 to 31 March, customers can collect stamps for every cup purchased through the app, earning a discount voucher on their fourth stamp and a larger voucher on their eighth.

Meanwhile, from 9 to 15 March, customers ordering through Grab can select any four large Lemon Fruit Teas and receive a discount on their total order.

The new drinks will be permanently added to the menu after the promo.

Part of the launch is the release of summer-themed merch like charms, pouches, and bucket hats.

In aseparate interview, Christopher Tiong, general manager of CHAGEE Philippines, said the launch reflects the brand’s core approach of innovating through tea itself, rather than building products around it.